Top 5 Photo and Video Apps in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the top photo and video applications in Kenya showed diverse performance trends, as reported by Sensor Tower. Here's a closer look at the data from these leading apps.

YouTube, from Google, exhibited a steady rise in weekly revenue, peaking at approximately $5.2K in early December. Downloads increased throughout the quarter, reaching around 17K by the end of December. Active user numbers also rose, climbing from 20.4M to over 21.7M.

Google Photos: Backup & Edit maintained consistent weekly downloads, averaging around 14K. Revenue fluctuated slightly, ending the quarter at about $1.7K. Active users grew steadily, surpassing 6.2M by the end of December.

CapCut - Video Editor, developed by Bytedance, saw a significant increase in downloads, peaking at over 82K at the close of the year. Revenue showed a positive trend, reaching nearly $2.9K by mid-December. Active users expanded notably, ending the quarter at 1.38M.

Instagram, operated by Instagram, Inc., experienced a peak in downloads at 176K in early November. Revenue showed a gradual increase, peaking at $2.9K in mid-November. Active users remained consistently high, reaching over 4.2M by the end of the quarter.

Finally, Canva: AI Photo & Video Editor saw fluctuating download numbers but ended the quarter with over 9.8K. Revenue reached a high of $2K in early December, with active users growing from 144K to over 200K by the year's end.

These insights offer a comprehensive view of app performance trends in Kenya's photo and video category for Q4 2024. For more detailed analytics, visit Sensor Tower.